With thirteen.3m Instagram followers, Trend Nova has a huge social media following. Trend Nova additionally has a males’s line and line for large ladies’s physique sorts referred to as Curve.

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Style Nova FootageCardi B has been about her shmoney since making a name for herself via Instagram and quickly turning her social media clout right into a influential actuality show appearance and successful debut rap career. They’ve a repute for selling garments worn by the Instagram baddie”’”impossibly cool, curvy ladies on Instagram. This was the second time in sooner or later and now I won’t be able to get my a refund because they only do store credit score. Since quick fashion designs are based off garments from the runway, they naturally trended toward smaller sizes for smaller, far less curvy our bodies.

And the bodycon kinds are a stark distinction from the prairie-style dresses that keep turning up in excessive-trend collections. Plus-measurement girls are available in multiple shapes — something Trend Nova wants to acknowledge if it ACTUALLY desires to make cheap clothes for every girl.

Since then, Fashion Nova’s following has grown and the model now works with influencers and celebrities like Cardi B and Kylie Jenner to achieve thousands and thousands. Fashion Nova posts at the very least 9 images or videos on Instagram every day, however sometimes rolls out 20 to 30 posts.

Fashion Nova is the “viral retailer” using superstar energy and social media to construct a quick-style empire. Four extra brick-and-mortar locations would open over time, but Saghian didn’t take the shop online until 2013—after the store’s Instagram account had started to prove there was a desire for the brand within the digital house.

However, the company does come in handy for one thing: Style Nova teaches marketing and gross sales teams the way to not promote their merchandise Here is how they’ve executed it. Cardi B in a Clueless-inspired go well with at the Style Nova x Cardi B launch.

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Arguably one of the present style manufacturers on the scene right this moment, as Cardi B. would possibly say, shopping at Style Nova is anything however regular, degular or shmegular. In addition to the high fee of product launches, Vogue Nova attracts shoppers with an affordable pricing technique as, in line with Saghian, overpriced vogue is dead.” This technique has remained constant over the previous yr.


The Style Nova 2019 Halloween costumes are available on the retailer’s web site. Trend Nova, which retail veteran Richard Saghian began in 2016 in Los Angeles, has become a wildly sought-after brand in recent times thanks largely to Instagram.

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